The Marketing Launchpad Catalyst Program is designed to help your business get more exposure, more traction and ultimately more leads.
The central building block of this program is the creation of a modern marketing website. From this foundational element, we will begin to create marketing assets such as content, social media engagement, marketing materials and the necessary functions to attract and convert leads to customers.
The following is a comprehensive list of initial and ongoing activity that comprises The Marketing Launchpad Catalyst Program:
Create initial marketing strategy and plan – Three in person or virtual sessions to conduct discovery and research and present initial strategy priorities. Create ideal client personas, competitive landscape research and core marketing message and positioning.
Develop keyword content plan – List of key themes that will be the focus of any content and SEO opportunities.
Create Marketing Hourglass – map customer journey and determine content plan for stages of know, like, trust, try, buy, repeat and refer
Create editorial calendar – Install editorial content plugin (WordPress only) or develop content topics spreadsheet for upcoming quarter. To include plan for lead capture content such as eBook
Design or redesign full WordPress site – Includes design, hosting, core pages and content, lead capture landing pages and blog set-up. Also, includes ongoing maintenance and changes
Write and post four blog submission per month – Four 500-700 word blog posts taken from key content themes, posted to WordPress and optimized for search engines
Publish 100 social media updates across Facebook, Twitter and LinkedIn per month – Hand crafted posts taken from client’s content, list of industry influencers and proven engagement tactics to stimulate social media growth, activity and engagement
Create influencer list – build journalist, influencer, competition and customer lists and alerts to include guest content opportunities and outreach for link building and PR purposes
Create Marketing Kit – suite of marketing materials to be used in sales efforts offline and online
Claim, create and submit directory profiles – Discovery and enhance relevant local and industry-related directories and create consistent profiles across all
Monitor and manage directory opportunities – Ongoing process of optimizing directory profiles and promoting campaigns that help raise directory profiles in search engines
Create and integrate robust rating and review webpage and process – Develop a process to aggressively stimulate reviews to Google and other review sites including a review only webpage and process to enhance and support increased reviews
Create Channel Marketing Lead Generation Plan – Explore and develop primary lead generation channels and create catalog of projects to test in various channels
Email Marketing Playbook– Develop and format concept for monthly email newsletter and follow-up campaign (varies depending upon email service provider.)
Create advertising Playbook – create plan to increase leads. Project manage the plan. (Expense for PPC or Ad Space additional)
Create PR and Influencer Playbook – draw from content calendar, promotional calendar and monthly news and events to create and submit news to distribution networks and influencers.
Create Referral Playbook – develop referral program from Marketing Hourglass work
Create Sales Playbook – develop sales process based on overall marketing strategy
Create New Customer Kit – suite of materials used to orient new customers
Create key metrics dashboard – Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking. To include key conversion goals and funnels in Google Analytics
Monthly status session – once a month meeting to review all projects, adjust plan and report on performance
Conduct quarterly planning meeting – Quarterly in person or virtual session to plan upcoming content themes, adjust and add new tactics
Enrollment in marketing training program – Access to complete marketing training system including video lessons, worksheets, tools and examples for every aspect of marketing
Access to monthly webinar series – Exclusive invitation to online sessions covering essential and ever changing elements of marketing
Access to monthly Q and A session – Get your toughest questions answered each month in a live, group Q and A session
Access to small business forum – Join hundreds of like-minded business owners participating in various Marketing programs. Network and propose your questions in real-time