Google Analytics is a powerful tool that offers business owners amazing possibilities. If you’re still not convinced that you need Google Analytics or clear about how it could help your business, take a look at this article.

This Mini Course, presented by The Marketing Launchpad on its “How To” series, will show you how to sign up for your free Google Analytics account, get your unique Analytics Tracking Code and configure that code into your WordPress website. Once you do, you’ll start making the most of Google Analytics.

The whole process is a quite easy and shouldn’t take too much time to complete. If you get stuck anywhere, just leave a comment below. We’re here to help. Let’s get started!

How to Sign up for your free Google Analytics account:

The first thing you’ll need to start creating your free Analytics account is a Google email ID. At The Marketing Launchpad, we encourage all our clients to go with Google Apps for Work, but even a simple Gmail email ID will do the trick.

If you already have a Gmail/Google ID (Ex: you@gmail.com), let’s move on to the next step. If you don’t yet have a Gmail ID, head over here and sign up for one. It’s free.

Once you have your GMail ID, you’re ready to create your free Google Analytics account. Here are the steps:

Go to: https://analytics.google.com and log in using your Google/GMail ID.

You will end up on a page that looks like this:

Google Analytics Welcome Page
Click the “Sign Up” button. You will be taken to a form that asks for some basic info. Go ahead and fill that out:

Google Analytics Form
When you finish filling out the form, click on “Get Tracking ID.” A pop-up will then appear. It shares the site’s terms and conditions. Read through that information and click on “I Accept.” You should then see a page that looks something like this:

Google Analytics Dashboard

Congratulations! You’ve just created your Google Analytics account.

If you have any trouble at all, don’t worry. We’re always here to help! Just leave your questions in the comments below and we’ll get back to you in a flash.

How to get your Google Analytics code and implement it on your WordPress website:

You’re doing great! Now, let’s take a look at where you will find that code. On the same page, just scroll down a little bit until you see a section called. “Website tracking.”

Google Analytics Universal Tracking Code
All that gobbledygook that you see in the box is your Analytics code. It may look like gibberish to you, but that little piece of code can do magic! Go ahead and copy the code:

Copy the Google Analytics Code

Now, let’s insert this code into your WordPress website. First, log into your WordPress website’s dashboard. You’ll usually use your domain name followed by “/wp-login.php” (Example: http://www.YOUR-WEBSITE.com/wp-login.php/).

Once you’re logged in, hover over “Appearance” and select “Editor.”

Wordpress Dashboard

Once you do this, you will end up on a page titled “Edit Themes.” To the right of that page, you will see a section called, “Templates.” Scroll down till you find the template for “Theme Header” and click on it.

WordPress Theme Header
Here you can see a whole lot more gobbledygook, but don’t worry about that. Just scroll down until you find something that looks like this: “</head>”

Find the head tag for your WordPress Theme
Paste the Analytics code we copied from Google Analytics right above “</head>” and hit “Update File”

Analytics code pasted in WordPress theme header

Congratulations! Google Analytics is now configured on your website. Let’s make sure it’s working right. Head back to your Google Analytics tab and refresh the page.

If you closed the page, don’t worry. Just go to http://analytics.google.com and click on “Admin” at the top of the page. Under property, click on “Tracking Info” and then on “Tracking code.”

On this page, you will find a section called “Status” and, right below that, it should say “Receiving.” In case it doesn’t, simply click on the “Send test traffic” button and take another look at the Status.

Make sure Google Analytics is receiving data

At this point, you’re all set to start making the most of your new Google Analytics account. We’ll be posting more tutorials that demonstrate all of the ways you can use this powerful free tool to increase your traffic, leads, and sales. To stay informed, be sure to sign up for our newsletter.

Did you run into any snags in the process of setting up your account? Do you have any questions about how to use Google Analytics? How are you planning to use the invaluable insights you’ll gain from Google Analytics? We can’t wait to hear from you. Please let us know how you’re doing in the comments below.