Effective hosting is one of the most often overlooked aspects when it comes to managing small business websites. Most business owners seems to gravitate toward the “Shared Hosting” option offered by companies like GoDaddy and HostGator. And, at first glance, you might ask yourself, “Why not? Shared hosting is cheap, and the companies promise customer support. What could go wrong?” Look a little deeper and you’ll realize the answer is, “A whole lot!” If you don’t choose your hosting plan correctly, you could wind up costing yourself up to ten times the amount you save initially.
No time to do the research yourself? Don’t worry – we’ve done it for you. Let’s quickly explore several currently available options and see which one is best for your business.

Shared Hosting:

Shared hosting is designed to be less expensive and it achieves its goal because your website shares all of the resources (including memory) of one server with a number of others. These are general services which are not specifically designed for any particular technology or CMS (such as WordPress).

Although this approach might sound nice in theory, you must remember that your website will be sharing those resources with hundreds – and sometimes even thousands – of other users and their sites. All too frequently, that sharing leads to a problem popularly known as the “Bad Neighbor Effect.”

What is the “Bad Neighbor Effect”?

Take a look at the server your website is sharing with thousands of other websites. Even the most powerful server has a finite amount of memory and if just one of the websites hosted on that server uses more than its fair share of available memory, every other website on that server (including yours) will experience issues – maybe even downtime – all because of that one “bad neighbor.”

No matter how much you spent to have a well-designed website built for your business, one “bad neighbor” on an overloaded server can cause every website on that server to run slowly. Sometimes they even crash. Some diligent hosting providers monitor their servers’ websites and disable the ones that tend to cause problems but, even with a watchful provider, your website may experience annoyingly slow speeds and downtime.

What’s wrong with some slow speed and a little down time?

Picking a great host might not do much to enhance your website ranking, but choosing a bad host can harm your site’s rankings. It may even keep it from building credit with Google, Bing, Yahoo, and other search engines. Bad rankings on search engines keep potential customers from finding your business.

When customers do find your business, they’re probably looking for something specific and won’t have a whole lot of patience. Slow-loading websites lead to bad user experiences and leave a bad impression on potential customers. With so many other choices to consider, most will just move on.

Loss of potential customers and a damaged brand reputation are bad for any business. So, what’s the best web hosting option for your small business?

Managed WordPress Hosting:

Managed site hosting services are specially designed to meet the needs of a particular market. It uses highly-tuned WordPress Optimized servers, combined with certain advanced services, to address all your small business website requirements.

Besides keeping your site safe from the effects of “bad neighbors,” Managed WordPress Hosting offers several added benefits, here are some of them:

Blazing Fast Speed:  Managed WordPress hosting ensures that everything from hardware to software is optimized, tuned, and tweaked for WordPress. That means your website loads fast – every time.

Enhanced Security: Along with all that WordPress-specific optimization, you also benefit from improved security protocols that keep your website safe from hacks and attacks.

Daily Backups with One-click Restore: Most managed WordPress hosting providers perform regular automated daily backups of your website and utilize straightforward, quick restore options.

Automatic Updates: Keeping WordPress and all the plugins you’re using up to date is crucial to maintain optimal speed and security. With managed WordPress hosting, all updates happen automatically.

Managed WordPress Hosting is fast becoming the go-to option for most blogs and businesses – and the market is flooded with tons of options ranging from as little as $5 to $1,000 per month or more, depending on your specific factors. Based on customer support, social media reviews at http://hostingreviews.io/, and affordability, we’ve narrowed the choices down to these three options we believe offer a perfect fit for nearly any small business website.

SiteGround

Despite its relatively low prices, SiteGround provides a fantastic set of features, including:

  • Multiple WordPress installs
  • Prices starting at $3.95/month
  • 25,000 monthly page views
  • Server side caching
  • Staging Site
  • Free SSL Certificate
  • Free CDN

WP Engine

WP Engine is highly recommended for its reliability, service features and customer support.

  • Pricing starts at $29/month
  • You can host one WordPress website
  • 25,000 monthly page views
  • Server side caching ensures incredible speed
  • Free SSL
  • Free CDN

Pantheon:

If your website is expansive and speed is important for you, Pantheon’s fast load times and other amazing features will meet your needs perfectly.

  • Pricing starts at $25/month
  • You can host one WordPress Website
  • 10,000 monthly page views
  • Server side caching
  • Free SSL
  • Free CDN

What kind of hosting do you currently use for your website? Let us know in the comments below.